DIRECTOR. WRITER. PRODUCER. PASSIONATE STORYELLER. CREATIVE-AT-LARGE.
TRADEMARK BREWING |
SOCIAL MEDIA MANAGER
Overview
As the Social Media Manager for Trademark Brewing, I manage day-to-day content strategy and creation across Instagram, working closely with their Long Beach and Torrance locations. My focus has been on building community, promoting events, and growing engagement through organic reach, reels, and cultural touchpoints rooted in beer, dogs, and good vibes.
Strategy
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Developed a consistent, engaging voice tailored to Trademark’s audience, smart, playful, and hyper-local
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Leveraged behind-the-scenes brewery content, community features, and event-driven posts (like Doodlefest, Trivia Nights, and watch parties)
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Boosted visibility by increasing content cadence with 'easy' content like regular stories and polls.
98K Views in 3 Months
High Performing Content
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Dad + kid in carrier behind the scenes: 7.6K views
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DeLorean in the taproom: 11K views
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Doodlefest beer pour (custom stein): 18K views
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Community polls, holiday events, and pet-friendly content consistently drove the highest saves and shares.
Key Results (June - August 2025)
Total Views:
June: 21K views
July: 54K views (+152% from June)
August: 98K views (+81% from July)
Views from Non-Followers:
June: 39%
July: 43%
August: 55%
Follower Growth:
+125 in June
+184 in July
+187 in August
Content Output:
July: 3 reels, 8 posts
August: 2 reels, 7 posts
ORIGINAL WORK
PHOTOGRAPHY
