TRADEMARK BREWING |
SOCIAL MEDIA MANAGER

Overview

As the Social Media Manager for Trademark Brewing, I manage day-to-day content strategy and creation across Instagram, working closely with their Long Beach and Torrance locations. My focus has been on building community, promoting events, and growing engagement through organic reach, reels, and cultural touchpoints rooted in beer, dogs, and good vibes.

Strategy

• Developed a consistent, engaging voice tailored to Trademark’s audience, smart, playful, and hyper-local

• Leveraged behind-the-scenes brewery content, community features, and event-driven posts (like Doodlefest, Trivia Nights, and watch parties)

• Boosted visibility by increasing content cadence with 'easy' content like regular stories and polls.